000 00788cam a2200193 4500500
005 20250112050812.0
041 _afre
042 _adc
100 1 0 _aFord, John B.
_eauthor
245 0 0 _aMajor mistakes made in cross-cultural marketing research
260 _c2019.
500 _a40
520 _aCross-cultural marketing research has developed greatly in recent years. However, some major errors persist. John Ford of Old Dominion University (US) points out the most recurrent ones and suggests ways to avoid them.
690 _aAfrican management
690 _abusiness
690 _adatabase
786 0 _nProjectics / Proyéctica / Projectique | o 21 | 3 | 2019-03-13 | p. 13-21 | 2031-9703
856 4 1 _uhttps://shs.cairn.info/journal-projectics-2018-3-page-13?lang=en
999 _c200087
_d200087