000 01653cam a2200205 4500500
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041 _afre
042 _adc
100 1 0 _aHeld, Johanna
_eauthor
700 1 0 _a Germelmann, Claas Christian
_eauthor
245 0 0 _aDeception in consumer behavior research: A review of the literature on objective and perceived deception
260 _c2019.
500 _a46
520 _aConsumer complaints about deceptive marketing tactics are receiving a lot of attention online and in the media. It therefore seems crucial to further investigate perceived consumer deception from a theoretical perspective. The academic literature on the subject mainly deals with objective consumer deception, while less is known about consumer perceptions of deception. This study defines perceived deception, enabling researchers and practitioners to understand the consumer perspective on deception better. Subsequently, a systematic review of thirty-six studies that empirically investigated consumer deception was conducted. In particular, this study identifies seven factors that explain the diversity in results (e.g., moderation and mediation processes, various forms of manipulations, the use of different metrics). By explaining the consequences of consumer deception, this article sheds light on the implications for marketers, researchers, and public policy makers.
690 _aAfrican management
690 _abusiness
690 _adatabase
786 0 _nProjectics / Proyéctica / Projectique | o 21 | 3 | 2019-03-13 | p. 119-145 | 2031-9703
856 4 1 _uhttps://shs.cairn.info/journal-projectics-2018-3-page-119?lang=en
999 _c200092
_d200092