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041 _afre
042 _adc
100 1 0 _aMarin, Aramís
_eauthor
245 0 0 _aValue creation through sensemaking: Social entrepreneurship for local sustainable development
260 _c2018.
500 _a21
520 _aThis paper aims to describe the decision-making and value creation process of a social entrepreneur who works in organic food and with short supply chains. First of all, we conduct a quick review of economic and social value models to show that even though they might be convergent, they have not been integrated into a global model that allows us to perceive and provide an account of project complexity. In the second part, we describe the case we have studied, finishing up with a discussion on how value for local development is created. Through an action research methodology, we have observed that stakeholders get involved in the project because of the coherence of its global value (economic, social, and ethical dimensions). We argue that the only way for a project to become a social enterprise is to offer a viable economic model that has a local impact and strong ethical values.
690 _alogistics performance
690 _astore image
690 _asatisfaction
690 _aloyalty
690 _alarge-scale distribution
786 0 _nProjectics / Proyéctica / Projectique | o 18 | 3 | 2018-04-10 | p. 89-106 | 2031-9703
856 4 1 _uhttps://shs.cairn.info/journal-projectics-2017-3-page-89?lang=en
999 _c200349
_d200349