| 000 | 00788cam a2200193 4500500 | ||
|---|---|---|---|
| 005 | 20250112050903.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aFord, John B. _eauthor |
| 245 | 0 | 0 | _aMajor mistakes made in cross-cultural marketing research |
| 260 | _c2019. | ||
| 500 | _a40 | ||
| 520 | _aCross-cultural marketing research has developed greatly in recent years. However, some major errors persist. John Ford of Old Dominion University (US) points out the most recurrent ones and suggests ways to avoid them. | ||
| 690 | _aAfrican management | ||
| 690 | _abusiness | ||
| 690 | _adatabase | ||
| 786 | 0 | _nProjectics / Proyéctica / Projectique | o 21 | 3 | 2019-03-13 | p. 13-21 | 2031-9703 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-projectics-2018-3-page-13?lang=en |
| 999 |
_c200350 _d200350 |
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