000			01357cam a2200217 4500500
005			20250112050908.0
041			_afre
042			_adc
100	1	0	_aNdjambou, Ruphin _eauthor
245	0	0	_aLogistics performance, store image, and consumer satisfaction and loyalty in the retail sector in Gabon
260			_c2018.
500			_a30
520			_aThe main objective of this article is to measure the impact of logistical performance on large-scale distribution in the Gabonese context with regard to studies carried out elsewhere on the same subject. To achieve this, we conducted a survey of 287 customers of the “CECAGADIS Group” in Libreville, Gabon to verify the model designed for this purpose. Contrary to previous studies, the results of this study show that logistics performance does not have an impact on consumer satisfaction and store image. By contrast, the study reveals it is the image of the store and the satisfaction of its customers that have a significant influence on their loyalty.
690			_alogistics performance
690			_astore image
690			_asatisfaction
690			_aloyalty
690			_alarge-scale distribution
786	0		_nProjectics / Proyéctica / Projectique | o 19 | 1 | 2018-08-23 | p. 93-114 | 2031-9703
856	4	1	_uhttps://shs.cairn.info/journal-projectics-2018-1-page-93?lang=en
999			_c200365 _d200365