000			01536cam a2200289 4500500
005			20250112051142.0
041			_afre
042			_adc
100	1	0	_aMenecier, Pascal _eauthor
700	1	0	_a Rezard, Rachel _eauthor
245	0	0	_aRepresentations of alcohol use by elders, through advertising in the first half of the XXth century
260			_c2016.
500			_a29
520			_aThroughout the twentieth century, images of the use of alcohol have largely changed at the same time as the evolution of the modes and the amount of the intake of alcoholic beverages. If, before World War II, the image of older people could be associated with alcohol intake in some pictorial representations, these evocations seem to have completely disappeared. Through images from advertising, a reflection is proposed on the evolution of representations suggesting a connection between alcohol and ageing. Thus, an approach integrating the beliefs may help to improve relations between today’s health care providers and older people whose life course and initial socio-cultural environment have been very different.
690			_arepresentations
690			_aadvertisements
690			_ahistory
690			_aalcohol
690			_aelderly
690			_arepresentations
690			_aadvertisements
690			_ahistory
690			_aalcohol
690			_aelderly
786	0		_nPsychotropes | 22 | 1 | 2016-08-30 | p. 49-89 | 1245-2092
856	4	1	_uhttps://shs.cairn.info/journal-psychotropes-2016-1-page-49?lang=en
999			_c201234 _d201234