000			01595cam a2200301 4500500
005			20250112051445.0
041			_afre
042			_adc
100	1	0	_aBerthet, Élodie _eauthor
245	0	0	_aThe banker and the heir:
260			_c2021.
500			_a14
520			_aThe aim of this article is to show how Emmanuel Macron and Marine Le Pen—the two second-round candidates of the 2017 French presidential election—used negativity in their tweets to consolidate their position while discrediting their direct opponent. The study focuses on forms of address, the personal and political nature of the attacks, as well as the way the candidates defined their opponent’s agenda and personality. The results show that each candidate portrayed their opponent as a danger to France—either because of their personality or agenda—to which they represented the only solution. While the economy and Europe were the favorite themes of attack, we also noticed a battle between the candidates over the term “heir.”
690			_asecond round
690			_anegativity
690			_apositioning
690			_a2017 French presidential election
690			_aelectoral campaign
690			_aTwitter
690			_aFrench presidential election 2017
690			_asecond round
690			_anegativity
690			_apositioning
690			_aelectoral campaign
690			_aTwitter
786	0		_nQuestions de communication | o 38 | 2 | 2021-07-26 | p. 201-218 | 1633-5961
856	4	1	_uhttps://shs.cairn.info/journal-questions-de-communication-2020-2-page-201?lang=en
999			_c202561 _d202561