000 01663cam a2200301 4500500
005 20250112051456.0
041 _afre
042 _adc
100 1 0 _aLartigue, Cecilia
_eauthor
245 0 0 _aCredible and objective, or intimate and moving: An analysis of discursive strategies used by YouTube videos about the environment
260 _c2021.
500 _a25
520 _aYouTube has become one of the most popular internet platforms, particularly for young people. Taking into account the intense competition for visibility among YouTubers, they apply different strategies to attract their audience. Our study proposes a typology of the discursive strategies found in 44 YouTube videos (22 French videos and 22 Mexican videos) that address environmental problems, given that environmental protection has become one of the most important matters for humankind. This typology could facilitate the analysis and study of environmental discourse addressed to young people, a matter of interest for purely academic purposes or in order to increase societal awareness of environmental issues.
690 _aYouTube
690 _aenvironmental discourse
690 _acredibility
690 _adiscourse analysis
690 _adiscursive strategies
690 _atypology
690 _aenvironmental discourse
690 _acredibility
690 _adiscourse analysis
690 _aYoutube
690 _adiscursive strategies
690 _atypology
786 0 _nQuestions de communication | o 38 | 2 | 2021-07-26 | p. 409-440 | 1633-5961
856 4 1 _uhttps://shs.cairn.info/journal-questions-de-communication-2020-2-page-409?lang=en
999 _c202642
_d202642