000 01324cam a2200181 4500500
005 20260405001128.0
041 _afre
042 _adc
100 1 0 _aRíos Manríquez, Martha
_eauthor
700 1 0 _aCitlalí Martínez Cíntora, Cinthya
_eauthor
700 1 0 _aGarcía Esparza, Perla
_eauthor
245 0 0 _aCorporate Social Responsibility from the Perspective of Generation Z
260 _c2026.
500 _a26
520 _aThis article aims to analyze the influence of the ISO 26000 standard variables on Corporate Social Responsibility (CSR) from the perspective of Generation Z in companies located in Celaya, Guanajuato. A convenience sample of 51 employees from 51 companies was surveyed. Descriptive, correlational (Pearson’s chi-square), and multiple linear regression analyses were applied. The results indicate that most young workers perceive their companies as socially responsible. The proposed model suggests that all evaluated variables have a significant influence on CSR perception. Additionally, areas for improvement were identified in human rights and labor practices.
786 0 _nRecherches en Sciences de Gestion | 168 | 3 | 2026-02-26 | p. 203-227 | 2259-6372
856 4 1 _uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2025-3-page-203?lang=en&redirect-ssocas=7080
999 _c2044349
_d2044349