000			01625cam a2200277zu 4500
001			88846607
003			FRCYB88846607
005			20250107114912.0
006			m o d
007			cr un
008			250107s2016 fr | o|||||0|0|||eng d
020			_a9783653067736
035			_aFRCYB88846607
040			_aFR-PaCSA _ben _c _erda
100	1		_aSchmidt, Toni
245	0	1	_aShopper Behavior at the Point of Purchase _bDrivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice _c['Schmidt, Toni']
264		1	_bPeter Lang _c2016
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aSchmidt, Toni
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88846607 _qtext/html _a
520			_aThis book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.
999			_c20886 _d20886