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041 _afre
042 _adc
100 1 0 _aHallem, Yousra
_eauthor
700 1 0 _a Barth, Isabelle
_eauthor
245 0 0 _aUnderstanding the paradoxical role of the Internet in the development of medical tourism services: an empirical study
260 _c2016.
500 _a39
520 _aThe development of medical tourism is not simply the result of price difference between developed and developing countries; it is also the result of the Internet spread. This article presents the outcomes of an empirical study focusing on the role of informational, social and relational Internet functions in changing the perception of medical-tourist. The medical-tourist sees more the medico-touristic service as an experience service and not as a credence one. This perception change allows the understanding of why medico-touristic services are marketed on the Internet while they should not be theoretically.
690 _acredence
690 _aexperience
690 _amedical tourism
690 _aservice
690 _aInternet
690 _acredence
690 _aexperience
690 _amedical tourism
690 _aservice
690 _aInternet
786 0 _nRecherches en Sciences de Gestion | 109 | 4 | 2016-03-24 | p. 49-74 | 2259-6372
856 4 1 _uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2015-4-page-49?lang=en
999 _c209432
_d209432