| 000 | 01645cam a2200277zu 4500 | ||
|---|---|---|---|
| 001 | 88847712 | ||
| 003 | FRCYB88847712 | ||
| 005 | 20250107120013.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 250107s2016 fr | o|||||0|0|||eng d | ||
| 020 | _a9783653069594 | ||
| 035 | _aFRCYB88847712 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
||
| 100 | 1 | _aOkay, Aydemir | |
| 245 | 0 | 1 |
_aTrust in Communication Management _c['Okay, Aydemir'] |
| 264 | 1 |
_bPeter Lang _c2016 |
|
| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
||
| 337 |
_bc _2rdamdedia |
||
| 338 |
_bc _2rdacarrier |
||
| 650 | 0 | _a | |
| 700 | 0 | _aOkay, Aydemir | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88847712 _qtext/html _a |
| 520 | _aThis book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research. | ||
| 999 |
_c21916 _d21916 |
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