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041 _afre
042 _adc
100 1 0 _aCousineau, Marie
_eauthor
245 0 0 _aBeing a loyal volunteer in the "not-for-profit” system
260 _c2013.
500 _a63
520 _aThis article aims to define the organizational loyalty of volunteers and its limits. It is based on an exploratory study concerning two associations with a common social mission: Artisans of the World and the Red Cross. Twenty-two semi-structured interviews were conducted, which revealed three dimensions of organizational loyalty and its specific limits. We then classified volunteers based on the identified profiles of loyal volunteers. Finally, managerial recommendations are proposed thanks to the use of technical tips from marketing and human resources.
690 _avolunteers management
690 _amarketing/human resources
690 _aorganizational loyalty
690 _avolunteers management
690 _amarketing/Human Resources
690 _aorganizational loyalty
786 0 _nRevue internationale de psychosociologie et de gestion des comportements organisationnels - RIPCO | XIX | 48 | 2013-06-24 | p. 171-190 | 2262-8401
856 4 1 _uhttps://shs.cairn.info/journal-revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisati-2013-48-page-171?lang=en
999 _c219883
_d219883