000			01687cam a2200313 4500500
005			20250112060229.0
041			_afre
042			_adc
100	1	0	_aZejjari, Ibtissam _eauthor
700	1	0	_a Benhayoun, Issam _eauthor
245	0	0	_aWhy does the Moroccan elite prefer shoes of foreign origin? An exploration of personal values through the means-end chain
260			_c2022.
500			_a47
520			_aAiming to understand the motivations behind consumers’ preference for foreign products, this paper explores personal values related to this preference through the means-end chain approach. This study's data were gathered using ladder interviews conducted with twelve elite consumers. This study contributes to the body of knowledge about country of origin by demonstrating a clear link between personal values and the origin of preferred products. It also provides insights into how elite consumers use country of origin as a means to fulfill their ambitions. This article advances theoretical knowledge by providing a hierarchical value map that can also easily be mobilized by practitioners to guide their decisions.
690			_ahierarchical values map
690			_ameans-end chain
690			_acountry of origin
690			_apreference
690			_aelite
690			_avalue
690			_ahierarchical values map
690			_ameans-end chain
690			_acountry of origin
690			_apreference
690			_aelite
690			_avalue
786	0		_nRevue Management & Innovation | o 5 | 1 | 2022-04-05 | p. 135-152 | 2658-9222
856	4	1	_uhttps://shs.cairn.info/journal-revue-management-et-innovation-2022-1-page-135?lang=en
999			_c221748 _d221748