000			01473cam a2200301zu 4500
001			88848046
003			FRCYB88848046
005			20250107120319.0
006			m o d
007			cr un
008			250107s2012 fr | o|||||0|0|||eng d
020			_a9789052017938
035			_aFRCYB88848046
040			_aFR-PaCSA _ben _c _erda
100	1		_aSegreto, Luciano
245	0	1	_aEuropean Business and Brand Building _c['Segreto, Luciano', 'Manera, Carles', 'Bonin, Hubert']
264		1	_bPeter Lang _c2012
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aSegreto, Luciano
700	0		_aManera, Carles
700	0		_aBonin, Hubert
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88848046 _qtext/html _a
520			_aA strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.
999			_c22204 _d22204