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041 _afre
042 _adc
100 1 0 _aSteux, ChloƩ
_eauthor
700 1 0 _a Aggeri, Franck
_eauthor
245 0 0 _aFrom ecodesign to eco-innovation: Framing and transformation of business practices
260 _c2021.
500 _a46
520 _aEcodesign, which aims to reduce the environmental impact of products and services at the design stage, is now a key element of CSR strategies. However, despite a favorable context for its development, companies' ecodesign practices remain limited, leading to incremental eco-innovations that are difficult for consumers to identify. Through a comprehensive analysis of business practices based on forty-six interviews, we show that the difficulties associated with the deployment of ecodesign result from the way this approach has historically been framed by the actors. Three dominant frames, whose characteristics and effects are analyzed, are presented: a techno-centric frame, based on rigorous environmental assessment methodologies; a customer-oriented eco-innovation frame, aiming to integrate the customer into a more global strategic approach; and a hybrid frame, seeking to combine the strengths of both approaches.
690 _aLCA
690 _acircular economy
690 _aecological transition
690 _aecodesign
690 _aeco-innovation
690 _aLCA
690 _acircular economy
690 _aecological transition
690 _aecodesign
690 _aeco-innovation
786 0 _nResponsible Organization Review | 16 | 2 | 2021-12-23 | p. 28-37 | 1951-0187
856 4 1 _uhttps://shs.cairn.info/journal-responsible-organization-review-2021-2-page-28?lang=en
999 _c222722
_d222722