000			02218cam a2200265 4500500
005			20250112061122.0
041			_afre
042			_adc
100	1	0	_aLevy, Yann _eauthor
700	1	0	_a Tarnaud, Laurent _eauthor
245	0	0	_aPrivacy and intimacy: Blurred boundaries in the online age
260			_c2020.
500			_a12
520			_aDigitalization, and especially Web 2.0, have considerably broadened the potential for interactions between individuals, including interpersonal exchanges and in the context of interactions between brands and their audiences. With these increased possibilities, privacy protection concerns have become a key issue in marketing research, among managers, and in the eyes of the law. While these three worlds have each developed frameworks to define and protect privacy, there remain considerable differences between them, complicating the chances of reaching the kind of consensual vision that individuals need. Thus, legal definitions of privacy do not seem to account for Web 2.0’s specific characteristics. Moreover, they do not always correspond with those used by professionals, who define protecting customers’ privacy as gaining their consent. These visions both differ from that described by users, who associate and confuse privacy with the concept of intimacy, which is, perhaps surprisingly, barely broached in legal texts. Using a methodology that differs from those usually used in privacy research, we propose a new approach, based on the theory of social representations, whereby we survey individuals about their definitions of privacy, intimacy, and the digital versions of these two concepts in order to determine similarities, distinctions, and links between the visions of researchers, managers, jurists, and, finally, users.
690			_aprivacy
690			_asocial representation
690			_aintimacy
690			_ainternet
690			_aprivacy
690			_asocialrepresentations
690			_aintimacy
690			_ainternet
786	0		_nLa Revue des Sciences de Gestion | o 301-302 | 1 | 2020-09-24 | p. 107-116 | 1160-7742
856	4	1	_uhttps://shs.cairn.info/journal-revue-des-sciences-de-gestion-2020-1-page-107?lang=en
999			_c225604 _d225604