000			01692cam a2200217 4500500
005			20250112061721.0
041			_afre
042			_adc
100	1	0	_aBahuaud, Myriam _eauthor
700	1	0	_a Pecolo, Agnès _eauthor
245	0	0	_aBetween streets and networks: Exploration of new so-called participative communications systems
260			_c2016.
500			_a38
520			_aThis study, by looking at street communication operations (including flash mobs), aims to highlight the encounter between technique (technological means) and humanity (supposedly in search of interactions), and between the physical body (flesh and physical contact) and the virtual self (digital communities). The analysis of these communication devices, be they online or offline, inviting the townsperson to live in the urban space in an immersive and ephemeral way, reveals mutual extensions between urban and virtual spaces, extensions that are symptomatic of a double process of hyperpublicitization and depublicitization. Communication strategies using cities as a media form create a festive and spectacular environment that is playful and creative, and make the involvement of the (collaborating) public imperative. However, the social reality remains to be investigated, as do the ideological foundations of a collaboration studied here and praised by communication professionals.
690			_aflash mobs
690			_ayouth
690			_aparticipatory communication and advertising
690			_aurban space and virtual
786	0		_nSciences du Design | o 3 | 1 | 2016-06-14 | p. 71-78 | 2428-3711
856	4	1	_uhttps://shs.cairn.info/journal-sciences-du-design-2016-1-page-71?lang=en
999			_c227978 _d227978