000 01158cam a2200157 4500500
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041 _afre
042 _adc
100 1 0 _aDelahaye, Hélène
_eauthor
245 0 0 _aSociologist in the Company: Reflections on Knowledge Complementarities
260 _c2008.
500 _a84
520 _aWhen a service company mobilises its marketing department to improve customer satisfaction, how can a sociologist help ? In the face of the reactivity required by the company, the longer timescale favoured by the sociologist represents one resource. If the sociologist can obtain recognition for the multi-dimensionality of his analyses, he can provide a fresh look at professional practices and the expectations of the clientele. However, the success of such a project requires the sociologist to be able to form relationships with his various contacts before commencing his work that are likely to bring together the principles of both research and action.
786 0 _nSociologies pratiques | o 16 | 1 | 2008-03-01 | p. 55-62 | 1295-9278
856 4 1 _uhttps://shs.cairn.info/journal-sociologies-pratiques-2008-1-page-55?lang=en
999 _c231447
_d231447