000 01119cam a2200277zu 4500
001 10159934
003 FRCYB10159934
005 20250107123535.0
006 m o d
007 cr un
008 250107s2004 fr | o|||||0|0|||eng d
020 _a9780749441937
035 _aFRCYB10159934
040 _aFR-PaCSA
_ben
_c
_erda
100 1 _aBraun, Thom
245 0 1 _aPhilosophy of Branding
_bGreat philosophers think brands
_c['Braun, Thom']
264 1 _bKogan Page
_c2004
300 _a p.
336 _btxt
_2rdacontent
337 _bc
_2rdamdedia
338 _bc
_2rdacarrier
650 0 _a
700 0 _aBraun, Thom
856 4 0 _2Cyberlibris
_uhttps://international.scholarvox.com/netsen/book/10159934
_qtext/html
_a
520 _aThom Braun takes us into the minds of some of the world’s greatest Western thinkers to find out what they might say about branding if they had been alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher’s "top tips", this unique book will resonate with all marketing and branding professionals.
999 _c24377
_d24377