000 | 01119cam a2200277zu 4500 | ||
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001 | 10159934 | ||
003 | FRCYB10159934 | ||
005 | 20250107123535.0 | ||
006 | m o d | ||
007 | cr un | ||
008 | 250107s2004 fr | o|||||0|0|||eng d | ||
020 | _a9780749441937 | ||
035 | _aFRCYB10159934 | ||
040 |
_aFR-PaCSA _ben _c _erda |
||
100 | 1 | _aBraun, Thom | |
245 | 0 | 1 |
_aPhilosophy of Branding _bGreat philosophers think brands _c['Braun, Thom'] |
264 | 1 |
_bKogan Page _c2004 |
|
300 | _a p. | ||
336 |
_btxt _2rdacontent |
||
337 |
_bc _2rdamdedia |
||
338 |
_bc _2rdacarrier |
||
650 | 0 | _a | |
700 | 0 | _aBraun, Thom | |
856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10159934 _qtext/html _a |
520 | _aThom Braun takes us into the minds of some of the world’s greatest Western thinkers to find out what they might say about branding if they had been alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher’s "top tips", this unique book will resonate with all marketing and branding professionals. | ||
999 |
_c24377 _d24377 |