| 000 | 01898cam a2200277zu 4500 | ||
|---|---|---|---|
| 001 | 88809788 | ||
| 003 | FRCYB88809788 | ||
| 005 | 20250107133435.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 250107s2012 fr | o|||||0|0|||eng d | ||
| 020 | _a9781780526744 | ||
| 035 | _aFRCYB88809788 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
||
| 100 | 1 | _aRuël, Huub | |
| 245 | 0 | 1 |
_aCommercial Diplomacy in International Entrepreneurship _bAdvanced Series in Management Volume _c['Ruël, Huub'] |
| 264 | 1 |
_bEmerald Group Publishing Limited _c2012 |
|
| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
||
| 337 |
_bc _2rdamdedia |
||
| 338 |
_bc _2rdacarrier |
||
| 650 | 0 | _a | |
| 700 | 0 | _aRuël, Huub | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88809788 _qtext/html _a |
| 520 | _aLittle attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of technology transfer. The spectrum of actors in commercial diplomacy ranges from the high-policy level (head of state or prime minister to ambassador) and the lower level of specialized diplomatic envoys like trade representative, commercial attaché or commercial diplomat. This volume focuses on how to organize diplomacy to support international entrepreneurs. It takes an interdisciplinary perspective, combining the fields of business administration and public administration, more specifically international entrepreneurship and international relations. This is the first interdisciplinary book that extensively explores the organization of diplomacy for international entrepreneurship at the micro level: the diplomats' and individual entrepreneurs' perspective. | ||
| 999 |
_c29564 _d29564 |
||