000			02722cam a2200277zu 4500
001			88827713
003			FRCYB88827713
005			20250107140536.0
006			m o d
007			cr un
008			250107s2010 fr | o|||||0|0|||eng d
020			_a9781843346364
035			_aFRCYB88827713
040			_aFR-PaCSA _ben _c _erda
100	1		_aGunter, Barrie
245	0	1	_aTelevision Versus the Internet _bWill TV Prosper or Perish as the World Moves Online? _c['Gunter, Barrie']
264		1	_bElsevier Science _c2010
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aGunter, Barrie
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88827713 _qtext/html _a
520			_aThis book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of ?channels? with fixed, pre-determined programme schedules?   Examines the implications of new interactive communications technologies for the way people will use television in the future Presents an analysis of changing styles of television viewing and changing orientations towards television Examines the growing importance of the broadband internet as a source of information and entertainment
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