| 000 | 02795cam a2200277zu 4500 | ||
|---|---|---|---|
| 001 | 88837026 | ||
| 003 | FRCYB88837026 | ||
| 005 | 20250106112233.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 250106s2016 fr | o|||||0|0|||eng d | ||
| 020 | _a9781622731046 | ||
| 035 | _aFRCYB88837026 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
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| 100 | 1 | _aKermally, Sultan | |
| 245 | 0 | 1 |
_aMarketing & Economics _bAn integrative approach to making effective business decisions in the global marketing world _c['Kermally, Sultan '] |
| 264 | 1 |
_bVernon Press _c2016 |
|
| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
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| 337 |
_bc _2rdamdedia |
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| 338 |
_bc _2rdacarrier |
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| 650 | 0 | _a | |
| 700 | 0 | _aKermally, Sultan | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88837026 _qtext/html _a |
| 520 | _a"This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals." | ||
| 999 |
_c3301 _d3301 |
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