000 02345cam a2200277zu 4500
001 88867039
003 FRCYB88867039
005 20250107153916.0
006 m o d
007 cr un
008 250107s2017 fr | o|||||0|0|||eng d
020 _a9780691164335
035 _aFRCYB88867039
040 _aFR-PaCSA
_ben
_c
_erda
100 1 _aCicero, Marcus Tullius
245 0 1 _aHow to Win an Argument
_bAn Ancient Guide to the Art of Persuasion
_c['Cicero, Marcus Tullius']
264 1 _bPrinceton University Press
_c2017
300 _a p.
336 _btxt
_2rdacontent
337 _bc
_2rdamdedia
338 _bc
_2rdacarrier
650 0 _a
700 0 _aCicero, Marcus Tullius
856 4 0 _2Cyberlibris
_uhttps://international.scholarvox.com/netsen/book/88867039
_qtext/html
_a
520 _aAll of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct?and often floundering or failing as a result?we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing?including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum. How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people?in other words, all of us.
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_d39682