| 000 | 01244cam a2200181 4500500 | ||
|---|---|---|---|
| 005 | 20250119074529.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aMeyronin, Benoît _eauthor |
| 700 | 1 | 0 |
_a Valla, Jean-Paul _eauthor |
| 245 | 0 | 0 | _aLes « servuctions urbaines » : la création contemporaine au service du marketing territorial |
| 260 | _c2006. | ||
| 500 | _a9 | ||
| 520 | _aL’objet de cette contribution est de mettre en lumière, dans une optique exploratoire, l’usage que les pouvoirs publics locaux font aujourd’hui de la création contemporaine pour développer l’image et l’attractivité de leurs espaces. | ||
| 520 | _aThis paper aims to develop, through an original theoretical framework mainly based on services marketing, an analysis of the way local authorities integrate contemporary art in their marketing plans. This phenomenon is becoming quite important nowadays to understand how local authorities try to satisfy citizens and attract visitors, or even businesses, through urban arts, cultural events and so on. | ||
| 786 | 0 | _nDécisions Marketing | 42 | 2 | 2006-04-01 | p. 63-74 | 0779-7389 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/revue-decisions-marketing-2006-2-page-63?lang=fr&redirect-ssocas=7080 |
| 999 |
_c401852 _d401852 |
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