000 00756cam a2200157 4500500
005 20250119074544.0
041 _afre
042 _adc
100 1 0 _aMisse, Brigitte
_eauthor
245 0 0 _aTransparence tarifaire
260 _c1995.
500 _a95
520 _aFor two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.
786 0 _nDécisions Marketing | 4 | 1 | 1995-01-01 | p. 111-116 | 0779-7389
856 4 1 _uhttps://shs.cairn.info/revue-decisions-marketing-1995-1-page-111?lang=fr&redirect-ssocas=7080
999 _c401878
_d401878