000 | 00756cam a2200157 4500500 | ||
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005 | 20250119074544.0 | ||
041 | _afre | ||
042 | _adc | ||
100 | 1 | 0 |
_aMisse, Brigitte _eauthor |
245 | 0 | 0 | _aTransparence tarifaire |
260 | _c1995. | ||
500 | _a95 | ||
520 | _aFor two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency. | ||
786 | 0 | _nDécisions Marketing | 4 | 1 | 1995-01-01 | p. 111-116 | 0779-7389 | |
856 | 4 | 1 | _uhttps://shs.cairn.info/revue-decisions-marketing-1995-1-page-111?lang=fr&redirect-ssocas=7080 |
999 |
_c401878 _d401878 |