000 02228cam a2200277zu 4500
001 88869213
003 FRCYB88869213
005 20250107154709.0
006 m o d
007 cr un
008 250107s2016 fr | o|||||0|0|||eng d
020 _a9781473919099
035 _aFRCYB88869213
040 _aFR-PaCSA
_ben
_c
_erda
100 1 _aFerdinand, Nicole
245 0 1 _aEvents Management
_bAn International Approach
_c['Ferdinand, Nicole']
264 1 _bSAGE Publications
_c2016
300 _a p.
336 _btxt
_2rdacontent
337 _bc
_2rdamdedia
338 _bc
_2rdacarrier
650 0 _a
700 0 _aFerdinand, Nicole
856 4 0 _2Cyberlibris
_uhttps://international.scholarvox.com/netsen/book/88869213
_qtext/html
_a
520 _aTaking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.
999 _c40353
_d40353