000			02167cam a2200289zu 4500
001			88869507
003			FRCYB88869507
005			20250107154951.0
006			m o d
007			cr un
008			250107s2004 fr | o|||||0|0|||eng d
020			_a9780761966906
035			_aFRCYB88869507
040			_aFR-PaCSA _ben _c _erda
100	1		_aPuchta, Claudia
245	0	1	_aFocus Group Practice _c['Puchta, Claudia', 'Potter, Jonathan']
264		1	_bSAGE Publications _c2004
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aPuchta, Claudia
700	0		_aPotter, Jonathan
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88869507 _qtext/html _a
520			_aFocus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wide range of different contexts. New moderators will find the basic elements of focus groups described and explained, and experienced moderators will find new ways of understanding what they do which will help them to develop their skills. Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions. Above all, how does a moderator keep participants focused? This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.
999			_c40604 _d40604