000			01692cam a2200289zu 4500
001			88869819
003			FRCYB88869819
005			20250107155131.0
006			m o d
007			cr un
008			250107s2011 fr | o|||||0|0|||eng d
020			_a9780761948568
035			_aFRCYB88869819
040			_aFR-PaCSA _ben _c _erda
100	1		_aMoss, Danny
245	0	1	_aPublic Relations _bA Managerial Perspective _c['Moss, Danny', 'Desanto, Barbara']
264		1	_bSAGE Publications _c2011
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aMoss, Danny
700	0		_aDesanto, Barbara
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88869819 _qtext/html _a
520			_aElectronic Inspection Copy available for instructors here Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
999			_c40747 _d40747