| 000 | 01374cam a2200229 4500500 | ||
|---|---|---|---|
| 005 | 20250119112912.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aBobrie, François _eauthor |
| 245 | 0 | 0 | _aSounds for the market. Semiotic perspectives for commercial sound design |
| 260 | _c2017. | ||
| 500 | _a37 | ||
| 520 | _aMarket interactions involve dialogic discourses between market participants and operators of consumer practices. As a matter of principle, these speeches are multimodal. This study carries out a survey centered on the particular importance of sound perceptions in the effective realization of commercial exchanges. The first part proposes a semiotic definition of the perception of sound objects, based on the work of Jean-François Bordron. The second part examines the importance of sound objects in commercial discourses. In conclusion, it provides a possible framework for programming sound design actions in the various market sectors. | ||
| 690 | _acommercial spaces | ||
| 690 | _asound design | ||
| 690 | _asound atmospheres | ||
| 690 | _aconsumption practices | ||
| 690 | _asound objects | ||
| 690 | _atrading practices | ||
| 786 | 0 | _nCommunication & langages | o 193 | 3 | 2017-12-25 | p. 89-100 | 0336-1500 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-communication-et-langages1-2017-3-page-89?lang=en&redirect-ssocas=7080 |
| 999 |
_c414576 _d414576 |
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