000			01728cam a2200217 4500500
005			20250119123153.0
041			_afre
042			_adc
100	1	0	_aColin, Cécile _eauthor
700	1	0	_a Droulers, Olivier _eauthor
245	0	0	_aTobacco control among young non-smokers: The value of combining emotions in preventative messages
260			_c2019.
500			_a5
520			_aIn France, smoking prevalence remains high among young people: 32 percent of eighteen to twenty-four year-olds smoke daily. Therefore, it is particularly important to identify effective ways to encourage young non-smokers not to start smoking. This experimental study investigates the influence of adding an emotion of anger to a fear appeal message on attitudes toward smoking and the intention to not (re-)start smoking among young non-smokers. Results show that the message appealing to both fear and anger leads individuals who have never smoked to a more negative attitude toward smoking than the message that only appeals to fear. Moreover, in previous studies on fear appeals, emotions elicited by the message (especially fear) are rarely measured. In this research we show that a fear appeal message arouses other emotions as well, especially sadness and disgust. This result encourages further research to better understand the determinants of the influence of fear appeal messages.
690			_aauthenticity
690			_acommodification process
690			_aconnoisseurship
690			_agastronomic and Bacchic brotherhoods
786	0		_nDécisions Marketing | o 96 | 4 | 2019-09-25 | p. 89-104 | 0779-7389
856	4	1	_uhttps://shs.cairn.info/journal-decisions-marketing-2019-4-page-89?lang=en&redirect-ssocas=7080
999			_c419142 _d419142