| 000 | 01294cam a2200217 4500500 | ||
|---|---|---|---|
| 005 | 20250119123238.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aParguel, Béatrice _eauthor |
| 700 | 1 | 0 |
_a Mimouni Chaabane, Aïda _eauthor |
| 245 | 0 | 0 | _aAttitudes toward store flyers: The influence of perceived benefits and costs |
| 260 | _c2020. | ||
| 500 | _a13 | ||
| 520 | _aThis research studies the relative influence of perceived benefits and costs on attitude toward store flyers. A qualitative study identifies the perceived benefits (utilitarian, exploration, and entertainment) and costs (environmental and budget) of store flyers. A quantitative study shows the predominance of entertainment-related benefits in explaining attitudes toward store flyers. Based on these results, the article advocates using an experiential perspective to study store flyers and provides retailers with practical recommendations on how to manage them. | ||
| 690 | _aauthenticity | ||
| 690 | _acommodification process | ||
| 690 | _aconnoisseurship | ||
| 690 | _agastronomic and Bacchic brotherhoods | ||
| 786 | 0 | _nDécisions Marketing | o 97 | 1 | 2020-03-25 | p. 103-124 | 0779-7389 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-decisions-marketing-2020-1-page-103?lang=en&redirect-ssocas=7080 |
| 999 |
_c419196 _d419196 |
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