000			01920cam a2200277zu 4500
001			88874984
003			FRCYB88874984
005			20250107160631.0
006			m o d
007			cr un
008			250107s2005 fr | o|||||0|0|||eng d
020			_a9780761943518
035			_aFRCYB88874984
040			_aFR-PaCSA _ben _c _erda
100	1		_aSmart, Barry
245	0	1	_aThe Sport Star _bModern Sport and the Cultural Economy of Sporting Celebrity _c['Smart, Barry']
264		1	_bSAGE Publications _c2005
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aSmart, Barry
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88874984 _qtext/html _a
520			_aWhy are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.
999			_c42021 _d42021