000			01532cam a2200157 4500500
005			20250120233634.0
041			_afre
042			_adc
100	1	0	_aLaurens, Sylvain _eauthor
245	0	0	_aAstroturfs et ONG de consommateurs téléguidées à Bruxelles. Quand le business se crée une légitimité « par en bas »
260			_c2015.
500			_a16
520			_aAstroturf and NGO of Teleguided Consumers in Brussels: When Business Creates Legitimacy “from Below” Astroturf is a process by which firms generate mobilizations. Though taking the form of NGOs comprised of “ordinary” citizens, they are nevertheless paid for by private funds and in the service of commercial ends. Often sponsored by multinational firms or employer federations with logistical assistance from public relations agencies, these NGOs seek to pass off industry positions as disinterested or consumer-driven speech in the public sphere. An increasing number of specialized firms now offer to launch a “consumers’ movement” (including defensive scenarios in the event of discovery) as part of their standard services. In examining the social dynamics and constraints that determine recourse to this type of service among multinational firms, I draw upon several extant studies of the subject as well as an ethnographic case study. ■
786	0		_nCritique internationale | 67 | 2 | 2015-05-27 | p. 83-99 | 1290-7839
856	4	1	_uhttps://shs.cairn.info/revue-critique-internationale-2015-2-page-83?lang=fr&redirect-ssocas=7080
999			_c431789 _d431789