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| 005 | 20250121013019.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aSimon, Hermann _eauthor |
| 245 | 0 | 0 | _aLe prix optimal : un concept majeur |
| 260 | _c1993. | ||
| 500 | _a27 | ||
| 520 | _aLe problème des politiques de prix devient crucial compte-tenu de l’évolution de l’environnement. Le concept de prix optimal est au centre d’une stratégie prix bien pensée. Cet article analyse donc le rôle croissant de la variable prix, le concept de prix optimal et amène la réflexion sur ce concept dans deux situations: concurrence dynamique et exportations/importations parallèles. | ||
| 520 | _aPricing decisions become more and more important, due to the evolution of the economic and competitive environment. The optimal price is a key concept in order to define and implement a good pricing policy. This article shows the increasing importance that price plays in marketing and competitive strategies. It indicates how to set optimal price and discusses this concept in relation to two main situations : dynamic competition and parallel imports/exports. | ||
| 786 | 0 | _nDécisions Marketing | 0 | 1 | 1993-01-01 | p. 35-44 | 0779-7389 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/revue-decisions-marketing-1993-1-page-35?lang=fr&redirect-ssocas=7080 |
| 999 |
_c445811 _d445811 |
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