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041 _afre
042 _adc
100 1 0 _aMarie-Vivien, Delphine
_eauthor
700 1 0 _a Garcia, C.A.
_eauthor
700 1 0 _a Moppert, B.
_eauthor
700 1 0 _a Kushalappa, C.G.
_eauthor
700 1 0 _a Vaast, P.
_eauthor
245 0 0 _aBrands, Geographical Indications (GI), and Certification: How to Add Value to Biodiversity in the Western Ghats (India)?
260 _c2009.
500 _a87
520 _aThe district of Kodagu (Coorg) in India produces between 1 and 2% of the world’s coffee, in multi-strata agro-forestry systems embedded between paddy fields and evergreen rainforest fragments. This complex landscape is rapidly changing. The forests have been converted into coffee plantations, the native species that form the rich canopy cover of the plantations are being replaced with exotic and fast growing species and the conflicts between humans and wildlife are increasing. In this context, we explore the potential for linking livelihood development and biodiversity conservation offered by three value-addition approaches centered on the localized productions of the district. The first one relies on trademarks comprising the name “Coorg ” for marketing coffee. The second is based on the existing indian Geographical Indications legal framework, which has yet to be used for coffee from Coorg. The third one rests on the development of environmental certifications for the coffees from India. We assess the social and ecological efficiency of these three strategies and propose an analysis of the questions raised by the different degrees of implication of the stakeholders and beneficiaries of such approaches.
690 _aLocalised Productions
690 _atrademarks
690 _ageographical indications
690 _aenvironmental certification
786 0 _nAutrepart | o 50 | 2 | 2009-06-01 | p. 93-115 | 1278-3986
856 4 1 _uhttps://shs.cairn.info/journal-autrepart-2009-2-page-93?lang=en&redirect-ssocas=7080
999 _c453322
_d453322