000			01503cam a2200277 4500500
005			20250121042349.0
041			_afre
042			_adc
100	1	0	_aGomez Mejia, Gustavo _eauthor
245	0	0	_aWhat does the “cloud” stand for? The status of media and devices in the face of cloud computing
260			_c2014.
500			_a10
520			_aWith “cloud computing” having become a new buzzword that claims to encompass all kinds of digital devices within its blurred boundaries, this article questions the ways in which our media and devices are meant to be considered in view of such a trend. Discourse analysis and semiotic investigation allow the author to pinpoint three major mediation regimes that may redefine social perception of the material and formal aspects of media and devices. By deconstructing the ideological effects of hiding or over-rating such aspects in the name of “the cloud,” the author highlights a path toward in-depth critical descriptions of contemporary online screens.
690			_aInterdiscursivity
690			_aMedium/Device
690			_aAdvertising
690			_aCloud computing
690			_aMetaphors
690			_aInternet
690			_aTechno-semiotics
690			_aScreens
690			_aRhetorics
690			_aDoxa
786	0		_nCommunication & langages | o 182 | 4 | 2014-12-01 | p. 77-93 | 0336-1500
856	4	1	_uhttps://shs.cairn.info/journal-communication-et-langages1-2014-4-page-77?lang=en&redirect-ssocas=7080
999			_c459665 _d459665