000 01347cam a2200229 4500500
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041 _afre
042 _adc
100 1 0 _aBocquet, Martine
_eauthor
245 0 0 _aA medieval approach to territorial councils’ logos: Semiotics of style and abstract figures
260 _c2015.
500 _a23
520 _aThis article focuses on discernible dichotomies between themes and figures, figurative and abstract, with reference to French territorial councils’ logos. Problematics of style, stylistic figures, and abstraction are explored. Medieval iconology and the concept of habitus, linked with the Western opposition of rationalism versus intuitionism, are used to explain these dichotomies, as well as the processes of absorption and incorporation in the semiotic sphere. Semiotic issues are touched upon, such as the risk of loss of meaning inferred by an excessive use of abstractive aesthetics in communication nowadays.
690 _aSemiotics
690 _aTerritorial council
690 _aVisual identity
690 _aStyle
690 _aMedieval
690 _aPublic institution
786 0 _nCommunication & langages | o 183 | 1 | 2015-03-01 | p. 153-176 | 0336-1500
856 4 1 _uhttps://shs.cairn.info/journal-communication-et-langages1-2015-1-page-153?lang=en&redirect-ssocas=7080
999 _c459672
_d459672