000			01560cam a2200265 4500500
005			20250121042501.0
041			_afre
042			_adc
100	1	0	_aDeramond, Julie _eauthor
245	0	0	_aHaribo: A museum aimed at tourists looking for a taste of childhood?
260			_c2017.
500			_a10
520			_aThe Haribo candy museum, which opened in Uzès since 1996, seems to have mainly been designed to turn visitors into consumers, and to attract sweet-toothed tourists rather than those with an informed interest in industrial history. With 272,000 annual visitors, the museum offers many opportunities to lure visitors into tasting the best-selling candies from the Haribo range and buy them from the shop. It also encourages visitors to visit again by repeatedly emphasizing the company’s familiar brand image, through an entertaining, celebratory, and participative museography that shows the candy at all stages. The idea is to make visitors salivate, and to seduce them, so that the shop becomes the logical outcome of their visit. Such captivating power widely contributes to the success of this museum.
690			_amuseum
690			_asensorial tourism
690			_aseduction
690			_amediation
690			_acandy
690			_abrand
690			_ataste
690			_aexhibition
690			_aenterprise
786	0		_nCommunication & langages | o 191 | 1 | 2017-03-01 | p. 83-98 | 0336-1500
856	4	1	_uhttps://shs.cairn.info/journal-communication-et-langages1-2017-1-page-83?lang=en&redirect-ssocas=7080
999			_c459775 _d459775