000			01710cam a2200337 4500500
005			20250121042643.0
041			_afre
042			_adc
100	1	0	_aCatellani, Andrea _eauthor
700	1	0	_a Errecart, Amaia _eauthor
245	0	0	_aThe self-presentation of “ethical banks”: A hybrid discursive and narrative identity
260			_c2021.
500			_a40
520			_aThis article proposes an exploration, based on discourse analysis and semiotics, of the institutional discourse of “self-presentation” of two “ethical and alternative” banks, the Crédit Coopératif and the Triodos bank. Our analysis aims to deepen the understanding of the discursive devices aimed at constructing a “different” identity, where the financial dimension and profitability are presented as being at the service of ethics and sustainability. We thus explore the staging of identities that borrow from both the cooperative movement and the financial world, the “civic city” and the “market city,” the general interest and the particular interest and, in Weberian terms, the ethics of conviction and the ethics of responsibility.
690			_ahybridity
690			_aidentity
690			_adiscourse
690			_aresponsibility
690			_asemiotics
690			_aethics
690			_abanking
690			_ahybridity
690			_aidentity
690			_adiscourse
690			_aresponsibility
690			_asemiotics
690			_aethics
690			_abanking
786	0		_nCommunication & langages | o 207 | 1 | 2021-03-22 | p. 129-147 | 0336-1500
856	4	1	_uhttps://shs.cairn.info/journal-communication-et-langages-2021-1-page-129?lang=en&redirect-ssocas=7080
999			_c459921 _d459921