| 000 | 02506cam a2200361 4500500 | ||
|---|---|---|---|
| 005 | 20250121051344.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aLacan, Camille _eauthor |
| 700 | 1 | 0 |
_a Botti, Laurent _eauthor |
| 245 | 0 | 0 | _aPromoting a Tourist Destination Through the Engagement of Internet Users |
| 260 | _c2022. | ||
| 500 | _a66 | ||
| 520 | _a• Research objectivesThis research examines the determinants of internet-user engagement with tourist destinations on social media. • MethodologyA quantitative study was conducted on a sample of 27 tourist destinations, a topic model (LDA) is used to identify the attractions highlighted in the content of messages, and regression analysis is performed to assess the relative influence of each determinant on engagement. • ResultsThe results show that a destination is characterised by four types of attraction (cultural, heritage, gastronomic, and natural attractions) and that internet-user engagement increases when natural attractions are highlighted. Moreover, the results show that informativeness of the message has a negative effect on internet-user engagement, whereas valence, association of the message with a visual, and imitation effects increase it. • ImplicationsThese results help to determine the type of attraction that generates the strongest engagement and suggest that positive, visual, and short (<50 words) messages should be preferred. Consideration of imitation effects can also be used by destination management organisations to develop follow-up strategies. • OriginalityThis research shows that internet-user engagement is determined not only by a message’s characteristics, but also by the visibility of the engagement of other internet users, through imitation effects. | ||
| 690 | _ainformativeness | ||
| 690 | _asocial media | ||
| 690 | _auser engagement | ||
| 690 | _atourism attraction | ||
| 690 | _avisual | ||
| 690 | _avalence | ||
| 690 | _adestination management organisation (DMO) | ||
| 690 | _aimitation effects | ||
| 690 | _ainformativeness | ||
| 690 | _asocial media | ||
| 690 | _auser engagement | ||
| 690 | _atourism attraction | ||
| 690 | _avisual | ||
| 690 | _avalence | ||
| 690 | _adestination management organisation (DMO) | ||
| 690 | _aimitation effects | ||
| 786 | 0 | _nDécisions Marketing | o 105 | 1 | 2022-05-04 | p. 215-230 | 0779-7389 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-decisions-marketing-2022-1-page-215?lang=en&redirect-ssocas=7080 |
| 999 |
_c464499 _d464499 |
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