000			02087cam a2200217 4500500
005			20250121051402.0
041			_afre
042			_adc
100	1	0	_aDenos, Guillaume _eauthor
245	0	0	_aAnalysis of the social innovation process: a methodological reframe grounded in immersion and participation
260			_c2023.
500			_a86
520			_a• ObjectiveThis article proposes a methodological reframe for social innovation research. Our work shows that ethnography offers an appropriate immersive and participatory methodological framework to address the need for contextualised research that can identify novel practices and initiatives led by agents for revitalisation and transformation within social communities. • MethodologyBased on the ethnographic account from the experience with the nonprofit La Cocotte Solidaire, we discuss the adoption of the status of participant-observer and the deployment of a data collection system that combines triangulation with scanning for hot and cold information. • ResultsWe detail ways to capture socially innovative initiatives taking into account the cultural and organisational specificities involved: the objective of social performance, territorial grounding, or collective and democratic functioning. • Managerial implicationsOur work promotes collaboration between social scientists and practitioner-innovators who need to embrace their capacity to drive social innovation and the value of ‘engaging’ ethnographers in their approach. • OriginalityThe article is part of the field of ethnographic marketing research and opens methodological pathways for studying emerging phenomena that drive social transformation.
690			_asocial innovation
690			_aqualitative research method
690			_aobservational participation
690			_aethnographic marketing research
690			_aimmersion
786	0		_nDécisions Marketing | o 108 | 4 | 2023-01-09 | p. 183-198 | 0779-7389
856	4	1	_uhttps://shs.cairn.info/journal-decisions-marketing-2022-4-page-183?lang=en&redirect-ssocas=7080
999			_c464590 _d464590