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100	1	0	_aChambolle, Claire _eauthor
700	1	0	_a Giraud-Héraud, Éric _eauthor
245	0	0	_aQuality Certification through a Registered Designation of Origin: An Analytical Model
260			_c2003.
500			_a7
520			_aInternational competition on the wine market is characterised by a disparity of strategies applied by producers and wine-producing regions. We provide a theoretical analysis of the producers’ choice between the two main brand strategies: a private brand name and a brand carrying a public certification such as the French “Appellation d’Origine Contrôlée” (AOC). We show that the latter can be profitable by comparison with the private brand name strategy. However, such a system can lead to underinvestment in quality that can reduce consumer’s surplus.
690			_aRegistered Designation of Origin
690			_aWine
690			_aVertical Differentiation
786	0		_nEconomie & prévision | o 159 | 3 | 2003-08-01 | p. 83-91 | 0249-4744
856	4	1	_uhttps://shs.cairn.info/journal-economie-et-prevision-1-2003-3-page-83?lang=en&redirect-ssocas=7080
999			_c468119 _d468119