| 000 | 01368cam a2200265 4500500 | ||
|---|---|---|---|
| 005 | 20250121053607.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aDejean, Sylvain _eauthor |
| 700 | 1 | 0 |
_a Pénard, Thierry _eauthor |
| 700 | 1 | 0 |
_a Suire, Raphaël _eauthor |
| 245 | 0 | 0 | _aIs “Free” the Future of Digital Markets? An Assessment of the Willingness to Pay for Online Video Consumption |
| 260 | _c2011. | ||
| 500 | _a98 | ||
| 520 | _aThis paper aims to assess the willingness to pay for online video content in a context where consumers enjoy free content. Using survey data, we find that the online and offline consumptions of video content are interconnected. Our findings also suggest that a viable business model of online video service should break the current chronology of the media and offer a large catalog of content covering both hits or best sellers and the long tail that takes into account the heterogeneous preferences and needs of consumers. | ||
| 690 | _adigital goods | ||
| 690 | _afree | ||
| 690 | _apiracy | ||
| 690 | _awillingness to pay | ||
| 690 | _abusiness models | ||
| 690 | _adigital markets | ||
| 690 | _along tail | ||
| 786 | 0 | _nEconomie & prévision | o 194 | 3 | 2011-11-21 | p. 15-32 | 0249-4744 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-economie-et-prevision-1-2010-3-page-15?lang=en&redirect-ssocas=7080 |
| 999 |
_c468602 _d468602 |
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