000 01384cam a2200157 4500500
005 20250121055022.0
041 _afre
042 _adc
100 1 0 _aOkawa, Tomoko
_eauthor
245 0 0 _aThe transformation of the role of shōsha as intermediaries in Japan’s fashion industry
260 _c2020.
500 _a74
520 _aThis paper highlights how the transformation of the role of shōsha as mediators between European and Japanese companies contributed to the development of Japan’s fashion industry after World War II. shōsha have played a unique role as “commission merchants” in Japan’s fashion industry by operating as mediators between manufacturers or between manufacturers and retailers when information asymmetries exist. They either replace or supplement parts of the client’s value chain, helping to improve flexibility, particularly within the textile sector. This historical study of the shōsha examines the changes in the industry in different periods and highlights the introduction of the licensing model of French couture designs, business transformation from the 1990s onwards and the significant importance of branding in recent years.
786 0 _nEntreprises et histoire | o 100 | 3 | 2020-10-28 | p. 39-55 | 1161-2770
856 4 1 _uhttps://shs.cairn.info/journal-entreprises-et-histoire-2020-3-page-39?lang=en&redirect-ssocas=7080
999 _c471484
_d471484