000			01936cam a2200277 4500500
005			20250121055813.0
041			_afre
042			_adc
100	1	0	_aBuduchev, Vitaly _eauthor
245	0	0	_aRussia’s TV channel Dozhd: The evolution of an independent media outlet’s business model thanks to the participative web
260			_c2024.
500			_a32
520			_aThe article looks at the evolution of the independent Russian television channel “Dozhd.” It analyzes its business model, which is based on webcasting and a participatory approach. The adoption of the web format and the support of its viewers have enabled the channel to gain a foothold in the Russian media landscape and to adapt to the economic constraints imposed by the government. Dozhd initially sought to strike a balance, catering to the wishes of its target audience while avoiding provoking the authoritarian regime, which exercises control over traditional broadcasters. Ultimately, however, the participatory model has led the channel to shift its focus to its viewer community, which is critical toward the regime. This tactic, while exposing the channel to the economic pressures of the regime and depriving it of access to advertisers and traditional broadcasters, allows it to keep operating and to adapt to the constraints imposed by the Russian state.
690			_aRussian web space
690			_amedia funding
690			_aRussian audiovisual
690			_abroadcasting
690			_aparticipatory model
690			_aRussian web space
690			_amedia funding
690			_aRussian audiovisual
690			_abroadcasting
690			_aparticipatory model
786	0		_nLes Enjeux de l’information et de la communication | o 23/6 | 3 | 2024-05-06 | p. 53-69 | 1778-4239
856	4	1	_uhttps://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2023-3-page-53?lang=en&redirect-ssocas=7080
999			_c473606 _d473606