000			01561cam a2200181 4500500
005			20250121064043.0
041			_afre
042			_adc
100	1	0	_aMakaya, Christian _eauthor
700	1	0	_a Verzat, Caroline _eauthor
700	1	0	_a Jacquemin, Amélie _eauthor
245	0	0	_aArtist and entrepreneur for the planet—Instituto Terra: drawing inspiration from Sebastião and Lélia Salgado to become entrepreneur today
260			_c2025.
500			_a11
520			_aWe tell the entrepreneurial story of photographer Sebastião Salgado. While covering armed conflicts, he realized the extent of human suffering and became aware of the fragile and threatened beauty of our planet. This gave him a strong desire to take action and contribute to the healing of both people and the Earth. He founded Instituto Terra, which not only revitalized local biodiversity but also helped create green jobs and improve the living conditions of local residents. The transformations achieved by the institute inspired Salgado to capture the restored beauty of nature by documenting the regeneration of ecosystems and the resilience of communities. Salgado’s journey shows that an artistic approach can evolve into an entrepreneurial project, where economic motivation, far from being selfish, integrates into a broader, long-term vision involving all stakeholders.
786	0		_nEntreprendre & Innover | o 63 | 4 | 2025-01-02 | p. 38-44 | 2034-7634
856	4	1	_uhttps://shs.cairn.info/journal-entreprendre-innover-2025-None-page-38?lang=en&redirect-ssocas=7080
999			_c474988 _d474988