000			01595cam a2200157 4500500
005			20250121070443.0
041			_afre
042			_adc
100	1	0	_aGillespie, Michael Patrick _eauthor
245	0	0	_aThe Branding of Oscar Wilde
260			_c2016.
500			_a89
520			_aAlthough over the course of his life Oscar Wilde was surrounded by a number of flamboyant individuals, he set himself apart by his particularly adept talent for brand creation, a trait that went well beyond self-dramatization and that had much broader societal implications. Wilde’s branding distinguished him from a generation of eccentrics through a calculated ability to create a unique and arresting public persona that provoked response but stopped short of generating censure. Wilde’s brand was the seemingly uninhibited artist who knew exactly how to balance conflicting impressions, creating frisson but stopping short of revulsion. Between his time as a student at Oxford and the period he spent in the dock at his 1895 trials, Wilde’s “branding” protected his vanity and enhanced his reputation through an ability to shift emphasis and respond to surroundings. Understanding his brand and Wilde’s commitment to it according to the situation gives insights into how he developed as an artist and into the alternative perspectives of which readers need to be aware in order best to understand his work.
786	0		_nÉtudes anglaises | 69 | 1 | 2016-05-19 | p. 23-35 | 0014-195X
856	4	1	_uhttps://shs.cairn.info/journal-etudes-anglaises-2016-1-page-23?lang=en&redirect-ssocas=7080
999			_c481095 _d481095