000			01811cam a2200217 4500500
005			20250121070456.0
041			_afre
042			_adc
100	1	0	_aSaint-Martin, Isabelle _eauthor
245	0	0	_aChrist, the Pieta, and The Last Supper on Display: Deviations and Transgressions of Advertising and Film
260			_c2006.
500			_a56
520			_aBesides mildly amusing religious subjects used in advertising the exploitation of Christian themes in advertising posters has been the object of acrimonious debates and sometimes judicial actions in the past twenty years. Censorship is examined here from two angles : in terms of the expression of a tolerance threshold on the one hand, and of a power struggle on the other hand. Who censors, on what grounds ? What kind of balance is struck between power groups within catholicism ? This debate highlights the fact that a number of related pictures cross famous artistic references whose influence still impregnates photography today. In the analysis of the iconic stakes it is essential to take art into consideration, both as a means to place the referential framework of a visual culture and as a prism through which many of the tensions observed here can already be discerned. Religious allusion makes the viewer react by playing on two levels : the shock of provocation and the feeling of « déjà vu », which ensures its increased efficiency in a universe already saturated with visual messages.
690			_acinema poster
690			_aChristian iconography
690			_aadvertising
690			_acensorship
690			_atransgression
786	0		_nEthnologie française | 36 | 1 | 2006-03-01 | p. 65-81 | 0046-2616
856	4	1	_uhttps://shs.cairn.info/journal-ethnologie-francaise-2006-1-page-65?lang=en&redirect-ssocas=7080
999			_c481162 _d481162