000			01562cam a2200289 4500500
005			20250121071449.0
041			_afre
042			_adc
100	1	0	_aDemossier, Marion _eauthor
700	1	0	_a Howland, Peter J. _eauthor
245	0	0	_aWine GB: Sparkling opportunism in the “New/Old World”?
260			_c2021.
500			_a3
520			_aSince the global financial crisis, wine production has become an increasingly visible feature of the British rural economy, responding to the market opportunities posed by the rise of an affluent and status-attentive middle class attuned to the equally globalizing, cosmopolitan, and hedonistic cultures of sparkling wines. These new wine producers have taken advantage of a shifting imbrication of climatic, political, socio-geographic, and production modalities to promote their positionality as new “quality” sparkling wine producers. Based upon collaborative anthropological research, this article examines their diverse strategies to enter the global wine market in the context of the recent granting of the PDO global marker of quality and Brexit.
690			_aStrategies
690			_aBritish wine
690			_aOpportunism
690			_aTerroir
690			_aBrexit
690			_aStrategies
690			_aTerroir
690			_aWine GB
690			_aOpportunism
690			_aBrexit
786	0		_nEthnologie française | 51 | 3 | 2021-10-05 | p. 601-612 | 0046-2616
856	4	1	_uhttps://shs.cairn.info/journal-ethnologie-francaise-2021-3-page-601?lang=en&redirect-ssocas=7080
999			_c484165 _d484165